Que podemos aprender del Retail de una gran ciudad como Londres

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What big cities can teach us about Retail; We go shopping in London.

Recently we’ve traveled to London with the idea of getting to know the Retail Shops of this great city and to analyze their communication strategies. A city with more than 8 million residents, that receives tourists all year round and that’s considered one of the cities with the highest living standarAt the Point of sale is where we appreciate the fusion between different cultures. Specialization is a very important aspect, therefore we found shops with a very specific clientele.
Here’s a short summary of what we’ve seen in the this Great city.

Emerging Quarters.
Apart from the high turnout of the usual quarters, there are new trend quarters that pop-up due to strategic movements of the city. Trendy brands open conceptual stores and this way create a pull-effect for other brands to subsequently get implanted.

Context Correlation.

It’s obvious that the stores in London know how to invite their future customers to enter, to come inside and look, to enjoy what we have prepared for them. Of course, this experience ought to be designed to end up in a sale. Therefore it’s extremely important to make the clients feel very comfortable.
It’s obvious that the stores in London know how to invite their future customers to enter, to come inside and look, to enjoy what we have prepared for them. Of course, this experience ought to be designed to end up in a sale. Therefore it’s extremely important to make the clients feel very comfortable.
The intention is to retain the attention of the customer the maximum of time inside the store to evoke a sale.


At the Restaurant 202 in Notting Hill we can find a Restaurant together with Fashion.

The Daylesford Organic Restaurant in Notting Hill, combines Restaurant and Grocery store, an option that we’ve already seen in our restaurants.

The importance of the shop window design.

The shop windows we’ve seen are invitations to the store. They tell us about the products and the shop. A visual design combined with good lights makes the most attractive products stand out, from the outside as well as from the inside.
On Regent Street we find the Antropologie store, with this window that shows us the high amount of products, inviting us to enter.

VV Roileaux, with a facade that doesn’t go unnoticed.

This visit has been a great experience for us, shorter than we wanted though. But we’ve learned a lot and in Piccadilly we’ve already putted it into practice with the shop window we’ve produced and installed for the brand Beluga. Here’s some photos.

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