The last month of March, Zebra has visited the trade fairs Prowein in Düsseldorf (Germany) and Basel World in Basilea, Switzerland.
ProWein is a reference fair in the wine and spirits sector. Currently, they celebrate their 20th year after their opening and they have increased more than 15 times its exhibitors and more than 30 the number of visitors since then.
It was the first time that Zebra’s team went to the event and we made it with the construction of a stand. Furthermore, this sector is increasing the efforts in creating and promoting their image in the point of sale. They customize their corporative spaces like cellars or tasting rooms and points of sale.
For this reason, Zebras is (and will be) in this trade fair for giving global solutions in retail to our customers.
And what about BaselWorld? It is a fair where the largest companies in the world of watches and jewelry show their articles. The large brands demonstrate their might doing fancy stands and showing the last novelties and models to their potential customers and distributors. Undoubtedly, it is the fair of luxury.
Zebra participates in BaselWord since 2013. It is a fair which is always increasing the number of stands and visitors. The luxury is a sector which pays attention to how to display the product and customize their point of sale through shop-in-shop, corners or complete stores.