Coty

The honoree cabinet of the gold POPAI award in the category Beauty – Permanent – Hyper markets at the ceremony held on June 16th 2016 in the Pavillon d’Armenonville in Paris, is a design for Astor.

It comprises a nacelle designed on all sides, thus providing a complete 360º customer service. The unit creates a high quality print with acrylic glass, bright pink accents lighting and LED light panels. The design keeps the color black as a corporate brand combining white spots where the ASTOR product is highlighted.

Designed for optimization of space in terms of product categorization cabinet, creating four hot spots and clear positioning.

This manages to create a 360-degree access to any range of the firm’s products, the consumer shopping experience is improved by allowing search and select the product in a much simpler way.